Message from the VP

Kasey Urquidez smiling for photo, UArizona Mall in background


In my role as Vice President of Enrollment Management and Dean of Undergraduate Admissions, I serve as the University of Arizona’s chief enrollment officer, responsible for providing services that help recruit, admit, award, orient and enroll students.  Together with our Enrollment Management divisional portfolio, we form a collaborative, student-centered, service-driven and outcomes-oriented team committed to cultural inclusivity, effective use of data and staff excellence.  

Our dynamic portfolio includes Undergraduate Admissions, Enrollment Marketing, Student Engagement & Career Development, Early Academic Outreach, New Student Orientation, Parent & Family Programs, and Scholarships & Financial Aid. We are united by our shared vision: to provide the best service to our prospective and current students, colleagues and community partners. 

As an enrollment professional for almost 30 years, I know that our career field often asks for long days that creep into nights, sacrificed weekends and spending more time at work than with our loved ones — and that is not easy. The dedication, hard work, time, talent and energy of each team member is noticed and greatly appreciated. Their efforts make a genuine difference for our community, our students and their families. 

Our team members make it their work to support others. It’s my work to support them. I appreciate the sacrifice our team makes, I recognize and appreciate each member, and I encourage them to take the steps they need to be healthy and fulfilled — on and off campus. 

Bear Down and Go Cats! 

Kasey Urquídez, Ed.D.
Vice President, Enrollment Management and
Dean, Undergraduate Admissions