Amanda Reyes, M.B.A

Amanda Reyes serves as Executive Director of Enrollment Marketing, Communication & Events (EMCE) at the University of Arizona. In this role, she leads a talented team of creative professionals who develop and execute strategic, meaningful touchpoints for future Wildcats and their families.

EMCE’s portfolio spans all enrollment audiences and channels, including print and digital platforms, photography, videography, social media, email and text message campaigns, and signature recruitment events. The team’s work is grounded in authentic storytelling and a commitment to empowering prospective students to find their fit at the university. In her role, Amanda ensures EMCE’s efforts align with broader enrollment strategies and institutional priorities while upholding the University of Arizona’s brand integrity.

Amanda holds bachelor’s degrees in journalism and advertising from Northern Arizona University and a Master of Business Administration from the University of Arizona's Eller College of Management. She is also a member of the current College Board Enrollment Leadership Academy cohort.